You can arrange with other sellers to cross-promote each others' items to increase listing exposure to prospective buyers. These arrangements are called "cross-promotion connections."

How a connection works

You request a connection with a seller you know and trust. Or, you receive a request from another seller, which you can accept or decline. If the request is accepted, an active connection is formed.

When a buyer bids on or wins an item belonging to you or the other seller, both your items and the other seller's items will be promoted to the buyer.

Arranging and managing connections

Use the Cross-Promotion Connections page to perform all your cross-promotion activities with other sellers:

• Request a connection with another seller.
• Accept or decline a request from another seller.
• End an active connection.

Change your preferences: You can control which items from other sellers are promoted, or turn off the ability to make cross-promotion connections entirely.